when?
01. September 2026
Exchange. impulses. implementation.
for the region's mid-sized companies
re:innovate is a format for future-oriented mid-sized companies from the region. It focuses on the key topics of our time:
Artificial Intelligence, data strategies, digitalization, new sales channels, innovation culture, and change management.
Many of these topics are widely discussed, yet there is often a lack of an appropriate framework for genuine exchange on equal footing and for concrete implementation in everyday business operations.
With re:innovate, we create exactly this space. The platform combines inspiration, networking, and carefully curated startup solutions with the goal of increasing operational efficiency and making digital transformation actionable.
- - Exchange instead of buzzwords
- - Practice instead of theory
- - Regional strength instead of isolated individual initiatives
when?
where?
Seedhouse accelerator gmbh
An der Katharinenkirche 3
49074 Osnabrück
innovate! mittelstand
more than an event
The first edition of innovate! mittelstand marks the starting point for a long-term platform for digital transformation in mid-sized companies.
In the future, the format will bring together:
- - Expert talks on current digitalization and innovation topics
- - Exchange formats on equal footing
- - Best practices from regional companies
- - Access to curated startup solutions
- - Concrete approaches to increasing operational efficiency
This creates a format that not only informs, but enables implementation.
a hub for the region
In the long term, innovate! mittelstand aims to establish itself as a permanent point of contact for operational digitalization in mid-sized companies.
A platform that:
- - Promotes exchange
- - Bundles knowledge
- - Makes startup innovation accessible
- - Strengthens efficiency in the mid-sized sector
- - Initiates cooperation
Initiated by the Seedhouse network, this creates a structured connection between mid-sized companies and the startup ecosystem.
startup solutions for operational efficiency
A central pillar of innovate! mittelstand is the targeted integration of innovative startups. They contribute:
- - AI-supported process optimization
- - Data-driven decision support
- - Automation solutions
- - Digital tools for sales & marketing
- - Solutions for internal processes and organization
This turns inspiration into concrete courses of action.
production & Manufacturing
Digital technologies are fundamentally transforming production processes. This stage focuses on topics such as:
- - Automation and Industry 4.0
- - AI in production processes
- - Process optimization and efficiency gains
- - Data-driven manufacturing
- - Sustainability and resource efficiency
This is where production managers meet startups offering solutions for modern industrial processes.
Sales & Marketing
New technologies are changing how companies acquire customers, enter markets, and drive growth.
Topics on this stage include:
- - Digital sales strategies
- - Data-driven marketing decisions
- - Customer experience and platform models
- - AI in sales
- - New business models
This stage is particularly aimed at companies looking to future-proof their market strategy.
People & HR
Skills shortages and new ways of working present major challenges for many companies.
This stage focuses on:
- - Recruiting and talent acquisition
- - Digital HR processes
- - Employee retention and corporate culture
- - Training and future skills
- - Organizational development and change
Solutions are presented that help companies build successful teams for the long term.
Startup solutions for operational efficiency
At innovate! mittelstand, we bring startups and SMEs together to make concrete solutions for current SME challenges visible.
Selected startups are given the opportunity to present their solutions on one of the re:innovate stages to decision-makers from SME companies.
We are looking for startups that:
- - Present concrete applications or technologies
- - Can demonstrate real-world use cases or pilot projects with companies
- - Offer a clear value proposition for SMEs
frequently asked question
what you should know?
Do you have any questions?
Lets Chat!
Write to us, give us a call or knock on the door - we'll be happy to help you.
Victor große Macke
Leiter Mittelstands Accelerator
Victor große Macke
Leiter Mittelstands Accelerator