The Idea
What it's about
From constantly working farmer to strategic entrepreneur
Since 2024, the start-up has been offering a digital academy where farmers can network with their professional colleagues in a targeted manner and expand their skills in the area of smart business management and personal development. The aim is to support farmers in freeing themselves from day-to-day operations, gaining more entrepreneurial freedom and strategically developing their businesses. With an innovative digital approach consisting of needs-oriented coaching in mastermind groups, application-based advice and targeted knowledge transfer, Farmers Factory seems to be hitting the mark: already over 100 member farms in its first year. With a growing online community and a strong network of experts, Farmers Factory is establishing itself as a central digital platform for modern business management in agriculture.
The team
Who is behind it
Esther Achler-Stubbe (M.Sc. Agricultural Science) and Dennis Welleweerd (farmer and master farmer) are the founders and managing directors of Farmers Factory. Dennis brings his expertise in digitalization and automation to the company and is responsible for marketing and strategy. Esther uses her know-how in business consulting & project management for the areas of product development & fulfillment. The team is complemented by a permanent employee in back office & customer service as well as freelancers in sales, coaching and moderation.
Esther Achler-Stubbe
Founder & Managing Director Farmers Factory
