The Idea
What it's about
CWO – Customized Workflow Optimizer fully automates sales order processing end to end—from the incoming email to a correctly created order in the ERP system. Companies receive orders by email every day—as PDFs, plain text, images, drawings, or handwritten notes. These orders are rarely complete and almost never unambiguous. This is exactly where CWO comes in.
Our pre-trained CWOs combine AI with customer-specific knowledge and product-specific logic. They don’t just extract data—they validate it, enrich it, and make decisions. Customer, delivery, and billing addresses are checked, products are correctly matched, quantities and technical details are interpreted. Even incomplete or faulty orders are processed reliably.
The goal is true automation: orders that run through without any manual review. To achieve this, we work with our customers to build a custom validation engine that improves with every order. Our explainable AI makes decisions transparent and actively involves employees. This builds trust and acceptance, enabling automation that scales sustainably—not by checking faster, but by eliminating the need for checks altogether.
The team
Who is behind it
Seedhouse was a decisive partner for me. Without the support, the network, and the confidence I experienced there, I would not have been able to build CWO the way I did. For me, Seedhouse stands for tailwind, trust, and growing together.
Myriam Erath
Founder, CWO GmbH
We are looking for
Support
CWO is looking for strategic partners, new customers, and a Microsoft investor. As a Microsoft startup, we build AI-based order automation solutions for small and medium-sized enterprises and welcome exchanges, pilot projects, and long-term partnerships.
our
Success story
Since our time at Seedhouse, CWO has evolved from an initial idea into a productive AI platform for automated order processing. What once started as a purely intelligent search solution under the name Claraa has become a powerful, explainable, and pre-trained AI that operates in a customer-specific and product-specific way.
Today, we automatically process more than 1,200 incoming orders per month—from the email all the way to posting the order in our customers’ ERP systems. Our software doesn’t just extract data; it validates, enriches, and makes decisions based on real domain expertise. This knowledge is built jointly with our customers and grows with every order processed.
We remain part of the Microsoft startup ecosystem and work closely with Seedhouse Lingen. Already in our first financial year, we achieved strong revenue and operate profitably. Our customers benefit from measurable workload reduction and automation that scales sustainably.
With great enthusiasm, our team continues to develop the platform every day. A special highlight: in March 2026, we will represent CWO as part of the German House at SXSW in Austin, Texas.
